What is a Bitly Link?

Bitly is the first large link shortener, originally designed to help Twitter users share links and keep tweets under the 140 character limit.

The links look like:

Example bitly link
Example bitly link

The second half of the link is always a unique code.

When you create a Bitly link, they redirect to the final destination with a 301.

  • You cannot change the destination of a bitly link once it has been created.
  • Bitly links last indefinitely.
  • Bitly uses the Base 62 link shortening algorithm to generate links.
  • Bitly’s features are limited to link shortening, and basic analytics.
  • You cannot redirect based on geolocation.
  • Advanced features (like those in Linkly, for example), such as smart redirection, retargeting, Facebook Pixel, and more are not available.
  • Bitly links are 21 characters long.

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