How TestHQ.com uses Linkly to Improve Conversion Rates
TestHQ.com is a popular practice aptitude test provider, which sells courses and assessments to help job seekers pass their interview assessments.
TestHQ.com is built using Kajabi, an off the shelf e-learning solution. While Kajabi supports multiple currencies, it isn’t able to direct users to the right currency based on their region, instead require users to select from a list of offers on their website.
TestHQ, using Linkly’s geo-redirects, were able to quickly creating links that redirected users based on their location, to a number of landing pages customized for their region. This way, users from North America would see prices in USD, Europeans in EUR and Brits in GBP.
This significantly improves the customer journey, leading to higher conversion rates overall.